The implications of this field are tremendous. It's not enough that advertisers produce messages to the recipients, but the way in which they produce these messages is questionable. Not all environmental advertisings are successful in persuading their audience target, and, as everyone is aware, advertisements are the gateway for the individual to experience a brand name.
An effective advertising can produce innumerable results. More important, a successful environmental advertising campaign can potentially reshape already traditional views of our world. Individuals today view the world differently than how their ancestors did and to help them envision an environmentalist's world view, it's important for us to provide more appropriate and effective messages to them.
Unlike anti-smoking campaigns, we, environmentalists, are not as developed in creating effective fear appeals to produce the desired effect. Using the tools of persuasion effectively, environmentalists will be able to provide more dynamic and interesting forms of communicating their messages.abbasps@green-atlas.com