About the Founder : I’m a fourth year BA student at York University studying Mass Communication. My primary specialty in communication studies is the use of environmental rhetoric, particularly the fear appeal. Fear appeals are dynamic because of their immense strength in guaranteeing persuasion. In our day-to-day lives, we are bombarded by fear appeals. Those who study fear appeals are preoccupied by political rhetoric rather than environmental discourse. Today, I believe that fear appeals are being used by environmental activists and that they require assistance. I enjoy exploring philosophies about cybernetics and post-modernity. I am preoccupied with conceptual theoretical practices in communications (media studies), and have an interest in the socio-historical aspects of the culture industry. My main interests involve the cognitive estrangement of today’s 21st century, the mechanisms of control and dominance, the politics of social difference and class, the cybernetics of the future, the crumbling of meta-narrative ideologies (religion, science) and the coming of individuality (humanism, social sciences). Over my lifetime, I’ve written and published several articles for The Brock Press, The St. Catharines Standard and had my poetry collection published by the Canadian Authors Association. In my final year at York University, I will be doing freelance writing for The Excalibur. abbasps@green-atlas.com